New marketers don't give lead generation a second thought. Yet, a solid list of responsive customers is crucial to having a successful online business. Learn seven steps that can help your lead generation efforts soar.

Lead generation is the most important aspect of Internet marketing, though many new marketers miss the significance. Online, you're selling to virtual strangers. There's no human contact, except for words on a screen, unless... You build an army of people who know, like, and trust you, and who will seriously consider the recommendations you make to them. You do this via list building or what many call "lead generation."