Listbuilding.com Business Marketing Online Success Report - Issue 1

There....That's it. That's your BIG lesson this week. I could stop right there but I suppose I could write more and school you on what I mean...One of the biggest mistakes I see from marketers getting started online and even established marketers is they are boring as heck!

There is no personality, nothing interesting at all, nothing different - just another "me too, me too" marketer throwing stuff at the wall hoping it sticks.

Guess what,....it won't. Listen my friend, there is a lot of marketing noise out there (some experts say that the average American is exposed to 600 marketing messages A DAY!!). That's crazy but it should "slap you upside the head" and make you realize that if you want to stand out from the crowd you absolutely can't be boring or vanilla...

I'm a straight up weirdo and I am cool with that (in fact, I purposefully share it with you all the time!) - I like comic books, hot wings, running barefoot, I have long hair and a beard, I say weird things like "Shabambo!," I live in little old Vermont, I have a bunch of cats, and I had twisted legs when I was a kid, and I have overcome challenge after challenge in my life.

I have had many "interesting" and non-boring promotions like my very successful "Source Of The Buffalo" promotion that I did to promote Mark Joyner. This was a completely interesting and non-boring promtion that also drove in some serious sales and got some amazing feedback.

Another example was my 13th Module Video which has some wackiness in it (notice the personality elements infused into it - that's not a mistake and it livens up the presentation). Even my new "Tellman On Traffic" Video is fun to watch and non-boring.

Heck, I even just did a mini-fundraising promotion where one of my buddies Ben was willing to shave his beard if we raised $2,000 for RunTellmanRun. We only ended up raising $600 last week but even with that it was not boring, was fun to watch, had people commenting, and people taking action.

What can you do to liven up your promotions?

4 Ideas To Make Your Promotions Non-Boring:

1. Infuse some personality in your marketing: Put a little of yourself in your e-mails, in your sales pages, in your videos, blog posts and articles. Open up and share parts of your personality and your life with your subscribers. People buy from people they know like and trust so share bits of yourself.

2. Be Somebody: Your subscribers want someone to follow that embodies thier hopes, dreams, and desires. Somebody that lives the lifestyle that they want to live, takes the actions they want to take.

3. Tell them what you stand for and what you don't stand for. Sharing your beliefs and your views helps the right people to relate to you. It helps attract the people you want around you and replel the people that aren't your ideal customers.

4. Use current events in your promotions: Many a smart marketer has said "try and enter the conversation going on in your customers mind." I saw some smart marketers recently do "Cash For Clunkers" promotions that went well. The media was talking all about it and these marketers took action and capitilized on the 'conversation' in the media and cashed in. What current events or holidays can you set up a promotion about?